Jeffrey Walter Wilson

December 7, 2010 • Obituaries


Jeffrey W. Wilson, CEO/Founder of the Cattle Baron Restaurants, Inc. of Roswell, N.M., passed away on Dec. 5, 2010, at Roswell Regional Hospital. Cattle Baron Restaurants, Inc. was founded in Portales, N.M., in 1976.

Today there are eight Cattle Baron Restaurants operating throughout New Mexico and Texas — including Roswell, N.M., the home of the company’s corporate headquarters. In addition, Jeff founded Farley’s Food, Fun, and Pub; and Tia Juana’s Mexican Grill and Cantina.

Currently Farley’s serves the cities of Ruidoso, Roswell and Las Cruces; and, Tia Juana’s [auth] operates in Roswell and Hobbs. Jeff also developed Santino’s Italian Restaurant in Ruidoso. In 2004 Jeff purchased Tinnie Silver Dollar Restaurant in Tinnie, N.M., and in 2006 The Snazzy Pig BBQ in Roswell. In 2009, Jeff acquired the Pasta Café in Roswell.

Jeff always said that the essential ingredients to his success was, “a great menu and great service in a great setting — all for an enormous value.” More importantly, Jeff firmly believed that it was the people — “the team” — that really made the difference to Cattle Baron’s success. The Corporation employs more than 800 people. Jeff also supported the local communities where the restaurants are located. In the Roswell area, Jeff championed The Assurance Home for Children, as well as the Roswell Refuge for Battered Adults, and the FFA and 4H in Roosevelt and Chaves counties.

Jeff also owned the Wilson Ranch LLC in New Mexico and the Cattle Baron Ranch LLC which owns a ranch in Texas. These ranches supported a passion of his; running functional ranches with cattle and horses which benefited those who Jeff called “God’s children.” Jeff had a positive impact on a great number of people in his life and contributed unselfishly to the communities.

Many people will miss Jeff. Jeff’s father, Clayton Ford Wilson, and his son, Jason Jeffrey Wilson, preceded him in death. He is survived by his mother, Gen Campbell; sisters, Melanie Steele, Nora Modderman and Wanda Kenmeir; his brother Clay Wilson; and his beloved Yorkshire, Tinkerbell Services are pending at LaGrone Funeral Chapel.

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