Curves offers free Registration!

July 22, 2010 • Business, Local Business Review

Curves is FUN! Just think of it as a complete 1 1/2 hour workout in 30 minutes. So, if you are interested in losing, firming and toning, drop by or call 627-7900 for an appointment today. You can have a great workout with a coach – and make friends with other members to share your experience with.

Research shows exercise keeps money in your wallet and other great reasons to head to the gym

In today’s uncertain economy, families are looking to cut back on any expenses that seem like a luxury or even the slightest bit frivolous. One of the items receiving scrutiny in many households — and in the media — is gym memberships. Yet a growing body of evidence suggests that cutting that gym membership may be exactly the wrong move for even the most cash-strapped family. According to the Centers for Disease Control and Prevention, inactive adults have significantly higher direct medical costs than active adults, and the costs associated with physical inactivity increase with age.

“To put it in perspective,” said Cheryl Wafful, owner of the Curves women’s fitness center in Roswell, “for every dollar you spend on wellness, you save as much as five dollars on illness.”

Curves has partnered with major health insurance and third [auth] party providers — including Healthways SilverSneakers, AARP and Blue Cross Blue Shield — who see huge financial benefits in wellness programs and offer reimbursements and incentives on Curves gym memberships to their plan members.

For example, Blue Cross Blue Shield of Minnesota recently completed a landmark study that found that people who went to the gym at least eight times a month had significantly lower healthcare costs than those who did not. These frequent gym attendees had:

· 39 percent fewer visits to the Emergency Room

· 41 percent fewer hospital admissions

· 18 percent lower overall claims costs

In an era where many have no health insurance at all and those who do have higher copays, a gym membership may be the most affordable way to keep healthcare dollars in consumers’ pockets. This will become even more important in the near future, according to researcher IBISWorld: As baby boomers pass through their 40s and 50s, healthcare costs are forecast to rise dramatically.

Everyone knows that the human body thrives on regular exercise, and that staying fit and maintaining a healthy weight can contribute to significantly reduced risks for various cancers (by as much as 60 percent!), diabetes, heart disease, hypertension and many other debilitating conditions. Here are some other great reasons to head to the gym:

•  Exercising with others can “greatly improve your exercise adherence”. It’s much easier to stick to an exercise program when you have accountability — from trainers and coaches, friends or both. (University of Georgia Department of Kinesiology and Health)

•  Exercise is like Miracle-Gro for your brain and can make you smarter by releasing chemicals that cause neurons to branch and connect in new ways. New junctions between neurons are the basis of learning. (Kristin R. Wehner Keffeler,

•  Exercise may make you a better worker — by as much as 15 percent according to a study presented to the American College of Sports Medicine — and enhances time-management skills, mental performance, ability to meet deadlines, mood and interactions with coworkers. (

•  Exercise directly reduces stress by decreasing the production of stress hormones and increasing the production of endorphins — your brain’s “feel good” neurotransmitters. (

Exercise pays you back double: Each hour of exercise adds two to your life. (Harvard Alumni Study)

“The research is clear: Exercising regularly and maintaining a healthy weight can save not only your life but your money as well,” said Cheryl Wafful. “Your health is your most precious asset, and not taking care of it is going to cost you more in the long run.”

To help women save even more money, Curves of Roswell is offering FREE REGISTRATION during the month of July.

For more information, contact Curves at 575-627-7900.

Curves of Roswell is conveniently located at 1907 North Main Street. Hours are 6:00 a.m. until 1:00 p.m. and 3:30 until 7:00 p.m. Monday through Thursday; and 6:00 a.m. until 1:00 p.m. and 3:30 until 6:00 p.m. on Friday.  On Saturday they are open from 7:00 until 11:30 a.m. Curves is closed on Sunday.

Last workout can start by posted closing time.

About Curves

Curves works every major muscle group with a complete 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Curves also works to help women lose weight, gain muscle strength and aerobic capacity, and raise metabolism with its groundbreaking, scientifically proven method that ends the need for perpetual dieting. Founders Gary and Diane Heavin are considered the innovators of the express fitness phenomenon that has made exercise available to around 4 million women globally, many of whom are in the gym for the first time. With nearly 10,000 locations worldwide, Curves is the world’s largest fitness franchise. For more information, please visit:

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